Why Gen Z Is Putting Down The Beer And Picking Up Marijuana

Gen Z grew up with changing attitudes including a focus on heath, cleaner air, bottled water and a balanced lifestyle.  They begin to see marijuana as a staple and not a sin.  Around 93% of Gen-Xers agree that cannabis use has many health benefits and can be good for the mind and body. “Gen Z is the first generation to be of legal consumption age in an environment with widespread adult-use cannabis access,” Amanda Reiman, New Frontier Data’s vice president of public policy research, said in an email exchange. The firm’s study, which included 4,170 current cannabis consumers and 1,250 nonconsumers, found that the preference seems to fade with age, with just 44% of respondents aged 65 to 74 choosing weed over booze.




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