Paul Pierce to launch ‘Truth’ marijuana brand in Massachusetts

Another high-profile celebrity enters the cannabis market. This time it’s Celtic great and NBA champion Paul Pierce. He’s launching a line of recreational marijuana products in Massachusetts under the “Truth” brand, in partnership with marijuana operator The Hub Craft. Pierce’s nickname will appear on various edibles, concentrates, and cannabis lotions by the end of the year, with a signature strain of marijuana flower hitting local dispensary shelves in 2022.

https://www.bostonglobe.com/2021/06/15/marijuana/paul-pierce-launch-truth-marijuana-brand-massachusetts/

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