NBA all-star Kevin Durant and Weedmaps have announced a new partnership will make the basketball star and online cannabis marketplace teammates in a campaign to address the ongoing stigma against cannabis. Under the multiyear agreement, Durant and his financial enterprise Thirty Five Ventures will work to break down the negative stereotypes associated with cannabis while elevating the conversation around the plant’s potential for athlete wellness and recovery.
https://cannabisnow.com/nbas-kevin-durant-and-weedmaps-team-up-against-cannabis-stigma/