NBA Hall of Fame Allen Iverson has joined Viola, a purpose-driven cannabis brand co-founded by basketball great Al Harrington. Iverson is the latest in a long line of celebrities and high sports getting into the cannabis business. As Viola’s talent partner, Iverson will continue to build on many of Harrington’s business initiatives, leading the drop of the first strain of Viola’s The Iverson Collection in October.
https://www.forbes.com/sites/javierhasse/2021/07/29/allen-iverson-joins-al-harringtons-cannabis-company-says-they-are-about-to-change-the-game/
