Many people believe that cannabis consumers are unmotivated young men sitting on their couches eating Cheetos and playing video games. But as more markets legalize, stigma reduces, and education increases, the demographics of the cannabis consumer are also shifting, becoming more diverse in terms of age, gender, and socio-economic status. Women now represent the fastest-growing consumer segment within the industry, and their influence has an unmistakable impact on cannabis branding. In fact, from 2020 to 2021, female cannabis consumers increased by 55% in the U.S., according to Green Market Report.
