Another day, another week, another big-name celebrity announces an entry into the burgeoning North American cannabis industry. This time it’s Aubrey Drake Graham, the hip-hop artist known as Drake, who’s partnering with Canadian cannabis giant Canopy Growth to launch the More Life Growth Company cannabis producer in Graham’s hometown of Toronto. He joins a surging wave of celebrities who have aligned themselves with the cannabis industry by selling products, joining corporate boards, or, in this case, creating a joint venture business. In case you’ve not been paying attention, this list now includes Jay-Z, Snoop Dogg, Willie Nelson, Montel Williams, Rob Gronkowski, Martha Stewart, Tony Hawk, Gweneth Paltrow, and Whoopi Goldberg. And, there are certainly still many more to come.