Recognizing Snoop Dogg’s “significant contributions to the popularization of marijuana,” comedian and late-night TV host Jimmy Kimmel proclaimed the rapper’s birthday of October 20—this Friday—to be the “new high holiday” of DoggFather’s Day. In a mock-proclamation unveiled on Jimmy Kimmel Live on Thursday night, Kimmel noted that “Mr. Dogg’s birthday falls on the exact midpoint to 4/20—a coincidence that is totally tripping me out right now.”