The new trend for marijuana products is clear labels, lab-tested ingredients, standardized dosing and modern branding that takes its design cues from traditional consumer brands – with labels in many cases, similar to beauty and hair care products. Why, you ask? They are targeting women. And Gen Z women, in particular.
https://www.nbcnews.com/business/business-news/future-cannabis-female-gen-z-women-are-fastest-growing-consumers-n1274253
